Google Ads Performance
Spend
$20.48
vs $32.97 last week
Clicks
16
vs 26 last week
Impressions
507
vs 1,009 last week
Conversions
1
vs 0 last week
CTR
3.16%
vs 2.58% last week
CPC
$1.28
vs $1.27 last week
Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | CTR | Conv. |
|---|---|---|---|---|---|
| Search | Admin Role | $13.82 | 11 | 316 | 3.48% | 1 |
| Search | General | $6.66 | 5 | 191 | 2.62% | 0 |
| Total | $20.48 | 16 | 507 | 3.16% | 1 |
Daily Spend Breakdown
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Key Insight: Google Search continues to drive quality clicks at $1.28 CPC. The Admin Role campaign generated 1 conversion this week. CTR improved to 3.16% (up from 2.58% last week), showing better ad relevance. Spend was lower due to weekend drop-off. Campaigns are running efficiently within budget.
Meta Ads Performance
Spend
$305.75
vs $320.41 last week
Clicks
163
vs 160 last week
Impressions
6,236
vs 5,476 last week
Leads
5
vs 10 last week
Cost Per Lead
$61.15
vs $32.04 last week
CTR
2.61%
vs 2.92% last week
Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | CTR | Leads | CPL |
|---|---|---|---|---|---|---|
| Lead Campaign | General Dynamic | $163.41 | 80 | 3,263 | 2.45% | 3 | $54.47 |
| Lead Campaign | Lookalike + Interest | $142.34 | 83 | 2,973 | 2.79% | 2 | $71.17 |
| Total | $305.75 | 163 | 6,236 | 2.61% | 5 | $61.15 |
Daily Meta Spend
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Key Insight: Meta generated 5 leads at $61.15 CPL this week, up from $32.04 CPL last week. While lead volume decreased (5 vs 10), impressions grew 13.9% to 6,236. The General Dynamic campaign outperformed on CPL ($54.47 vs $71.17). Recommend testing new creatives to improve conversion rate back toward prior week levels.
Week-over-Week Comparison
All platforms combined: Google Ads + Meta Ads
Total Spend
$326.23
Last week: $353.38
-7.7% (saved $27.15)
Total Clicks
179
Last week: 186
-3.8%
Total Impressions
6,743
Last week: 6,485
+4.0%
Total Leads
6
Last week: 10
-40.0%
Blended CPL
$54.37
Last week: $35.34
+53.8% higher
Blended CTR
2.65%
Last week: 2.87%
-0.22 pts
Summary: Impressions grew 4% while spend decreased 7.7%, showing better reach efficiency. However, lead volume dropped 40% (6 vs 10), driving CPL up 53.8%. The Google conversion (1) is a positive sign. Focus this week: refresh Meta ad creatives and test new lead form variations to recover lead volume.
Work Completed This Week
11 tasks completed across multiple categories
CRM / Automations
-
Create warm follow up workflow (SMS + Email)
-
Updated Facebook lead nurture workflow
-
Create V2 versions of SMS lead nurture
-
Send bulk SMS drip and mass drop campaigns
-
Execute warm follow-up workflow for 143 contacts (100% success rate)
Google Ads
-
Monitor and optimize Google Search campaigns (Admin Role + General)
-
Review Google Ads change history and bid adjustments
Content / Creative
-
Create social media content for Facebook and Instagram posts
-
Design GSP business card
-
Create email template for warm follow-up workflow
Email, SMS & Workflows
Warm Follow Up Workflow (SMS + Email)
Workflow Execution Stats — 143 Contacts, 100% Success
Contacts Enrolled
143
Success Rate
100%
Errors
0
SMS Campaigns
SMS Bulk Drip
SMS Mass Drop
Workflow Summary: The Warm Follow Up workflow was activated for 143 contacts with a 100% success rate. The sequence triggers an SMS first, waits, then sends a professional follow-up email about Mexico-based staffing solutions. SMS bulk drip and mass drop campaigns were also executed to nurture the contact database.
Lead Nurture Workflows
SMS Lead Nurture #1 — Original vs V2
SMS Lead Nurture #1
V2 SMS Lead Nurture #1
SMS Lead Nurture #2 — Original vs V2
SMS Lead Nurture #2
V2 SMS Lead Nurture #2
Facebook Lead Nurture Workflow
Warm Follow-Up Details (SMS + Email)
GSP Warm Follow Up SMS
GSP Warm Follow Up Email
Lead Nurture Summary: Multiple SMS nurture sequences were built (original + V2 variants) to A/B test messaging effectiveness. The Facebook Lead Nurture workflow automates follow-up for Meta ad leads. The warm follow-up system combines a personalized SMS with a branded email highlighting Mexico-based staffing benefits: same time zone, no cultural barriers, 40 cents on the dollar, and a 90-day guarantee.
GSP Business Card Design
New business card design created for Global Staffing Partners
Social Media Posts
Published posts on Facebook and Instagram during April 7-13
Post History (Facebook + Instagram)